Make The Right Video

Discover the two disciplines of successful filmmakers: mastering production value and understanding your client's mind to deliver value that pays. Learn strategies to attract and satisfy clients.

Identify three players—the client, the creative, and the consumer—and learn to uncover conscious and unconscious problems while understanding target audience to deliver the right video that informs, reminds, or persuades.

Explore the three c's by mastering the mind of the client, identifying the consumer, and creating a right video solution that moves into production.

Learn to identify why clients reach out by defining their problem, then map the order-to-chaos-to-order cycle and apply a proven problem-solving pattern in video projects.

Explore the story circle, a hero's journey pattern from order to chaos back to order, with videographers as guides, helping clients navigate solutions and grow.

Explore how our brains form a state of aim, seeing what we aim at in a famous awareness test with passes and a moonwalking bear, revealing perceptual bias.

Explore how your state of aim filters awareness, turning perceptions into tools, obstacles, or irrelevant elements, and how aligning aim with client objectives drives effective problem solving in video production.

Identify a client's state of aim and systems of awareness, challenge conformist and amber perspectives, and align with orange and green purposes to gather requirements and guide problem solving.

This recap guides working with clients to diagnose problems, map solutions, and execute by using AME awareness stages and the motivational staircase from red to teal to reach the audience.

Leverage client clarity and audience insights to design a video solution. Use problem-solving skills to bridge gaps between the client and consumer and create the right video.

Compare functional and non functional requirements in video creation, using toast as a metaphor to show how faster, cheaper, or more engaging options affect outcomes.

Explore how non functional requirements follow a diminishing return curve, mapping constraints to client needs and balancing value with cost in video projects.

Gather and rank message objectives with clients, rate them by value and effort using t-shirt sizes, and map to a diminishing-returns curve to identify high-value video options tied to scripts.

Master the iron triangle by balancing cost, quality, and time in client projects. Recognize you can only optimize two at once, guiding realistic, value-driven decisions.

Learn a faster, more accurate estimation method for video projects that replaces tedious calculators, and set up a simple system to deliver reliable client estimates.

Estimate effort first, then derive duration by calibrating a scale from extra small to extra large using historical video data; segment work into scriptwriting, production, post-production, and color grading.

This Amazon case study shows how a two-week video using message objectives introduces Trusted ID, a secure digital ID to streamline Amazon store sign-up and reduce onboarding friction.

Dive into Fresh Consulting's stay fresh philosophy through a high-quality case-study film that shows how innovation, leadership, and personal growth drive client and internal success.

Learn to use Air Table to create and manage a database, define records and fields, import data, and view data with grid, calendar, and gallery layouts plus shareable links.

Learn to run your creative engine with air table’s data-based workflows, collaborating, ideating, and evaluating ideas through linked views, forms, and a voting system.