Google My Business - Complete Listing Optimization Training

Discover how Google my business listing works and why you need one that lets customers call before visiting your site. Check for listings, set up, and navigate the GMB dashboard.

Learn how a GMB listing, or Google my business listing, appears on Google and maps with name, hours, address, reviews, and a website or call button in the map pack.

Search Google Maps to locate your business listing by typing your business name; observe the results to confirm a Google My Business listing with the name and address.

Set up a Google My Business listing for your website, avoid duplicates, choose a primary category like flooring contractor, add services, provide location or service area, and verify by postcard.

Explore the Google My Business dashboard overview and learn to navigate the home, post, info, insights, reviews, messaging, photos, products, services, website, and users tabs for local SEO.

Explore the three biggest GMB ranking factors, tied to Google's documentation. See a live example of how one factor can impact local search results.

The lecture explains the three main GMB ranking factors—relevance, distance, and prominence—and how these determine local map rankings, including how proximity and reviews influence visibility.

Observe how distance drives local map pack rankings in Essex, and learn to boost visibility by ensuring a prominent GMB listing, gathering reviews, and building citations.

Identify and optimize the nine elements of a Google My Business listing, including accuracy, categories, description, photos, website URL, hours, GMB website, reviews, and posts.

Learn to fully optimize your Google My Business listing by setting accurate categories, completing info, adding services and photos, and using reviews and insights to boost visibility in Google Maps.

Learn to reveal competitors' GMB categories by viewing their listing in the map pack, inspecting the page source with Chrome and control-F, and applying multiple categories to boost map rankings.

Add multiple locations in the same Google my business account to simplify management. Verify and optimize each listing for city-specific visibility and to attract locals, traffic, visitors, and calls.

Discover how citations boost local SEO and audit listings to avoid harmful mistakes. Learn to build or replicate competitors' citations, with outsourcing options for a hands-off workflow.

Understand what a citation is and why a consistent NAP—name, address, and phone number—drives local SEO. Focus on structured citations to boost Map Pack rankings.

Build a complete local seo strategy by using all three citation categories—generic, niche relevant, and geo relevant—and provide consistent contact information to boost Google's trust and listing visibility.

Perform a thorough citation audit for your website by manually compiling citations and using BrightLocal, ensuring business details exactly match your Google My Business listing, and validating consistency across sources.

Learn three citation types: generic, niche relevant, and geo relevant, and use Bright Local to build and manage listings from Richmond, Virginia, ensuring consistent nap to boost map pack rankings.

Reverse engineer competitors' citations with SEMrush to identify backlinks and directory listings containing name, address, phone, and website. Analyze map pack results and build unique citations to boost SEO.

Outsource your citation building with SEO Builder, offering small, medium, and large packages, a free citation audit, and generic, niche, and geo-specific citations for local SEO in various city sizes.

Understand why reviews matter and how to generate consistent monthly reviews to boost social proof, trust, and phone calls after SEO and link building. Learn steps to minimize fake reviews.

Explore why reviews matter, including 88% of consumers trusting online reviews as much as personal recommendations, and how reviews provide social proof, boost visibility, and improve rankings through keyword-rich feedback.

Learn to generate consistent Google My Business reviews by making it easy for customers to leave feedback. Use Bitly links, email signatures, screenshots, and screen-share videos.

Learn how to handle fake reviews on Google My Business by replying to them, proving they're fake, and reporting the review through the flag and policy-violation flow.

Explore how to run ads for local businesses from your Google My Business dashboard and set up a step-by-step Google ad with tips to avoid overspending and daily caps.

Explore why running Google Ads can generate instant results for local businesses, using keyword bidding, city and radius targeting, and the balance with SEO as a short-term boost.

Learn to create a Google My Business ad from the dashboard, set a goal, target your city, choose keywords, craft headlines and descriptions, and set a daily budget.

Explore two of the most prominent Google algorithm updates that affect Google My Business listings. Understand how these changes reshaped local rankings and what this means for optimizing GMBs.

Learn how pigeon and possum updates reshape local rankings, map pack structure, and distance-based results, including duplicate listing filters and keyword variation effects on Google My Business listings.

Discover why knowledge matters and how SEO boosts impact in listing optimization. Get rough result timeframes, noting variation by keyword and location, and find where to post questions for support.

Master local seo by understanding GMB ranking factors, citations, reviews, and ads for local businesses. Apply updates to dominate the map pack and generate more leads from your listing.

Explore how long it takes to see results; small towns may show in 1–2 months, while large cities often need 4–6 months as seo builds authority via niche relevant citations.

Track your rankings with two tools, SEMrush and Serprobot, to monitor keyword positions for your local business, focusing on city proximity and map pack results, with weekly updates.

Learn how to optimize a Google My Business listing to boost local visibility, and discover how reviews, feedback, and sharing the course can amplify online presence.