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How To Use Facebook Messenger Bots For Lead Generation
Rating: 4.1 out of 5(112 ratings)
15,152 students

How To Use Facebook Messenger Bots For Lead Generation

Start generating leads with your Facebook audience using Facebook Messenger Bots
Created byJohn Shea
Last updated 2/2019
English
English [Auto],

What you'll learn

  • Understand how Facebook messenger bots work
  • How to add messenger live chat to your website with a Wordpress plugin
  • See examples of other marketers using Facebook messenger bots

Course content

5 sections • 16 lectures • 1h 23m total length

  • Introduction5:10

    Learn how Facebook Messenger bots auto respond to fan messages, capture leads, and automate follow-ups for marketers. The course covers setup, monetizing submissions, and live chat campaigns.

  • Want to See My Live Bot? Need Help?1:01

    Learn how to connect with me through a Facebook Messenger bot, which automatically responds and directs you from the lecture link for fast, direct questions about lead generation.

Requirements

  • You will need a Facebook fan page
  • A website (optional) to use the live chat plugins with Zotabox
  • A copy of Feelsocial or ManyChat (free options available)
  • Something you can creatively offer to start getting engagement with your fan pages

Description

In this course I'm going to walk you through how you can utilize the Facebook messenger to start generating more leads and sales for your business.

Facebook has recently made a lot of changes to the messenger tool and now allows software developers to use the Facebook API to create Facebook messenger bots.

These bots can be utilized with your Facebook pages to automatically interact with your fans and customers.

For example, if you create a post offering to give away a free eBook and someone sends you a message or comments on your post the bot can automatically follow up with a message and a link to download the eBook.

Once a user has messaged you they have essentially turned into a lead. You can now send broadcasts to all of the people whom have messaged you before. This more or less turns Facebook messenger into a very powerful marketing tool you can use to engage with your audience and fans.

Some additional features of these software tools might include:

  • Setup sequences of messages

  • Responses based on specific words "yes" or "no"

  • Embedded live chat on your website

  • Auto-schedule broadcast messages

  • Audience insights and open rates

  • Include call to actions with images, text, buttons or links. 

Setting up a Facebook messenger bot is an absolute awesome way to start building your following in 2017. 

Who this course is for:

  • Anyone looking to generate more leads for their business
  • Those looking to engage with their existing audience on Facebook
  • Those looking to add automation into their marketing efforts

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