
Learn coaching as a professional practice grounded in ICF, EMCC, and AC standards, focusing on ethics, presence, and core competencies with demonstrations of real coaching sessions.
Learn how coaching helps unlock a person's potential. We'll explain how a coach creates a space of awareness and supports clients in their initiatives and actions.
We will introduce you to the 8 core coaching competencies under ICF standards. You’ll learn how they are applied in practice, how they shape a coach’s professionalism, strengthen trust, and impact client outcomes.
We explain the key principles of coaching-non-judgment, acceptance, trust, and respect for the client’s inherent value. You’ll see how these principles shape the atmosphere of a session and create a deep partnership between coach and client.
You will learn how coaching differs from psychotherapy, mentoring, and consulting. We explain the differences in goals, approaches, responsibility, and the specialist’s role in the client’s development process.
We explain the key principles of coaching-non-judgment, acceptance, trust, and respect for the client’s inherent value. You’ll see how these principles shape the atmosphere of a session and create a deep partnership between coach and client.
You will learn how coaching goes beyond a profession and becomes a way of life. We’ll explore how a coaching mindset helps you make conscious decisions, build healthy communication, develop relationships, and stay in true partnership-with others and with yourself. This approach supports you not only in working with clients, but also in everyday life-in your family, in business, and even in the way you relate to yourself.
Explore the foundation of the ICF Competency Model-an international standard that defines how a professional coach is expected to work. We will break down why the competencies matter, how they shape the structure and quality of a coaching session, and how applying them distinguishes a professional coach from someone who is simply a “good conversationalist.”
You will learn what is included in the ICF competency area related to co-creating the relationship. We’ll explore how a coach creates a safe, respectful, and supportive space where the client feels trust and acceptance. You will understand why partnership, authenticity, empathy, and flexibility are not just nice words, but core professional coaching skills that directly impact the depth and effectiveness of a session.
We will also clarify what a coaching request is, why it matters, and how it differs from a conversation topic or a problem. You’ll learn how to formulate a request that can be effectively worked with in coaching under ICF standards.
You will learn how a coach builds effective communication: how to truly hear-not just listen-ask relevant questions, reflect the essence of what is being said, and notice what matters most. We’ll break down how this competency impacts the depth and outcome of a session.
You will understand how a coach helps the client not only gain insight, but also move forward. We’ll explore how a coach supports learning, the development of new perspectives, and lasting changes in the client’s thinking and behavior.
You will see how coaching competencies show up not only in sessions, but also in everyday life. You’ll understand how coaching influences communication, decision-making, personal relationships, and your inner state.
The first ICF competency-“Demonstrates Ethical Practice”-is explained in detail. You will learn how a coach follows professional and ethical standards, why ethics are essential for trust, and how a coach creates a safe space for the client.
You will learn what ethical dilemmas coaches face in real practice and how to make decisions while staying within ICF standards. We will review real examples and approaches to professional responsibility.
You will understand what a coaching mindset is and how it shows up in both work and life. We will break down the second ICF competency-how a coach stays open, aware, and grounded in trust in the client’s potential throughout the entire session.
We will break down the third ICF competency - “Establishes and Maintains Agreements.” You will learn how a coach aligns with the client on the format, goals, and responsibilities, and why clear agreements are essential for trust and results.
You will understand what a coaching session agreement is and why it is critical for effective work. You’ll learn how a coach helps the client formulate a clear, specific request that can be addressed within a single session.
We will review common mistakes related to the third ICF competency: unclear goals, lack of agreements, and replacing coaching with other formats. You’ll learn how to avoid these mistakes and strengthen partnership with the client.
You will learn what a first meeting with a client looks like: how to build rapport, clarify expectations, explain coaching, and establish agreements. We’ll explore how to build a foundation of trust and partnership from the very beginning.
The video shows a demonstration coaching session with detailed analysis. You'll see how the coach listens, asks questions, maintains focus, and doesn't interfere. This is a practical example of effective and ethical work with a client.
We will explore how a coach creates a space where the client feels accepted and safe. You’ll learn why trust is the foundation of coaching - and how to build it throughout the entire session.
We will break down common mistakes that get in the way of building trust with a client (and in relationships overall). You’ll learn how to avoid these mistakes and create a safe space for the work.
Using real case examples, we’ll examine how coaches either build—or unintentionally lose—trust and psychological safety in a session. You’ll learn what subtle details influence the quality of the partnership and how to notice them in your work.
We will explore what it means to maintain coaching presence and why it is the most essential state for a coach. You’ll learn how to be fully with the client, hold focus, and avoid getting pulled into internal judgments.
You will see how a coach maintains presence in a real session: responding with flexibility, staying focused on the client, noticing what matters, and remaining in partnership even in challenging moments of interaction.
You’ll learn how to develop coaching presence within yourself-staying here and now, keeping your attention on the client, and managing your internal state. We will break down practices and approaches for strengthening this competency.
We will break down the sixth ICF competency - “Listens Actively.” You’ll learn how a coach listens not only to the content, but also to the subtext, emotions, and values of the client in order to build a deep and meaningful dialogue.
You will see how active listening shows up in a real session: the coach notices nuances, picks up what matters, reflects the client’s values, and helps the client deepen awareness of their thoughts and feelings.
Through real case examples, you’ll see how a coach can listen effectively-or ineffectively. We’ll explore how the level of listening impacts the quality of questions, the depth of insight, and the outcome of a coaching session.
We will break down the seventh ICF competency - “Evokes Awareness.” You’ll learn how a coach helps the client see something new, step outside habitual thinking, and form new understandings that lead to change.
You will see how a coach evokes awareness in a real session: asking precise questions, helping the client look at a situation differently, noticing insights, and strengthening moments of awareness.
Using real coaching session examples, we’ll examine how a coach can support-or unintentionally block-the client’s awareness. You’ll see which phrases, pauses, and approaches amplify insights and lead the client to new discoveries.
We'll show you how a coach actually works: establishing rapport, session structure, and working with client requests. You'll learn what a coach's daily practice looks like from the inside.
We will break down the eighth ICF competency-“Facilitates Client Growth.” You’ll learn how a coach helps the client move from awareness to action, take responsibility, and make progress toward their goals.
You will see how Competency #8 shows up in a real session: how a coach helps the client identify specific next steps, strengthen motivation, and take ownership of moving toward the desired outcome.
Using coaching session examples, you’ll see how a coach can support-or, on the contrary, unintentionally block-client growth. We’ll explore how specific wording and approaches influence the client’s readiness to act and develop.
You will learn how a coach acts in the client’s best interests, maintains confidentiality, respects boundaries, and works ethically and transparently. We’ll explore what professional and responsible interaction with a client looks like.
You will learn how a coach takes responsibility for honesty in marketing their services, honoring contracts, and realistically assessing their own competence. We’ll break down how a coach builds an ethical and professional practice.
We will explore how a coach maintains a high standard of professionalism: continuing education, working with a supervisor, and not stepping into topics that go beyond the scope of coaching. You’ll learn how to protect the boundaries of your role.
You will learn how a coach contributes to society through respect for diversity, inclusivity, integrity, and legal responsibility. We’ll examine how a coach acts responsibly not only toward the client, but also toward the broader community.
You will learn what a coach’s personal ethical commitment means and why it matters. We’ll break down how a coach consciously commits to acting in alignment with the values, standards, and mission of the profession.
You will learn the difference between a growth mindset and a fixed mindset, and how each one affects personal development and success. We’ll explore why a growth mindset is essential for a coach-and how to develop it.
You will see how a coaching mindset can be applied not only in sessions, but also in everyday life. We’ll explore how it helps you build relationships, develop awareness, resolve conflicts, and grow personally.
We explain how to create a safe and supportive space during a session. You'll learn why a trusting atmosphere allows clients to open up, experiment, and act from a position of strength rather than fear.
You will understand how metaphors help a client see a situation from a new angle, simplify complex ideas, and activate imaginative thinking. We’ll break down how to use metaphors with care and in a way that truly serves the client.
You will be introduced to the three leading international coaching federations - ICF, EMCC, and AC. You’ll learn the role they play in the development of the profession, quality standards, and the international recognition of coaches.
We will explore why a coach never stops learning and growing. You’ll learn how continuous development of skills, mindset, and self-reflection helps a coach stay effective, in demand, and fully alive in the profession.
You will understand the steps required to earn the ACC ICF credential. We’ll break down the requirements, the application process, the documents you’ll need, and how to prepare for the exam with confidence.
Reflect on your growth as a conscious coach in the final video by integrating ICF core competencies, ethical decision-making, and coaching foundations, while embracing presence, curiosity, and integrity in practice.
Official ICF standard describing the 8 Core Coaching Competencies. A key reference for understanding professional coaching practice and coach development.
The program is the complete theoretical foundation of our 7-month coach training pathway toward an international credential. Now you can go through this journey in a convenient on-demand format, see how coaching works in real practice, and understand whether this profession is the right fit for you.
Do you want to understand what real coaching is-without NLP, techniques, or “tools”-the kind of coaching recognized in 130+ countries, and the standards used by coaches hired by Fortune 500 companies? This course is your first step into an international profession built not on influence tactics, but on respect, trust, and deep partnership. You’ll learn how coaching based on ICF standards - the world’s largest coaching federation-helps people find their own answers, grow, and achieve goals without pressure or advice.
Real coaching-without NLP, manipulation, techniques, or “magic tools”
Coaching is often confused with mentoring, NLP, motivational speaking, or consulting. But international coaching is not about advice or methods of influence. It is a partnership where the coach supports the client with respect, non-judgment, and trust in the client’s potential.
This course is built on the standards of the ICF (International Coaching Federation) - the world’s largest professional coaching organization, with more than 50,000 coach members worldwide. You’ll learn what coaching truly is, its ethical principles, what real sessions look like, and what separates a professional coach from a pseudo-coach.
About COACHING.UP
COACHING.UP is an international university for coaching development and one of the largest coaching education ecosystems in the world.
Since 2019, we have trained more than 4,500 graduates from 96 countries in 7 languages. Our team includes over 50 specialists - trainers, mentors, supervisors, assessors, and coaching practitioners - including 4 coaches who hold the highest MCC credential from the International Coaching Federation.
We don’t see coaching education as a collection of techniques. We see it as the development of a professional identity, a coaching mindset, and the ability to work with people at a deep, ethical, and internationally recognized standard.
COACHING.UP has built a complete professional ecosystem that includes coach education, support on the path to individual certification with ICF, EMCC, and AC, real-world coaching projects, mentoring, supervision, and a strong international community.
Through projects organized by COACHING.UP, our graduates have already delivered more than 3,000 paid coaching sessions for companies and individual clients.
What you will gain from this course
This course will help you understand what professional coaching really is, how the coaching profession works, and why coaching can create meaningful change in people’s lives, careers, relationships, and decisions.
You will explore the essence of coaching without pressure, exaggerated promises, or motivational clichés. Instead, you will receive a clear and professional introduction to the field, its logic, its standards, and its real opportunities.
By the end of the course, you will be able to make a more informed decision about whether coaching is a path you want to explore further. And if it is, you will already understand where to begin.
This course is your entry point into the coaching profession.
No pressure. No illusions. Just clarity, professionalism, respect, and a high standard.
If you feel that coaching may become part of your future path, join us. We will be with you at every step.